BP 3


Click here for the original article – “The Lesson of Nordstrom: Do Business With the Trumps or Else”, via The New York Times

The successful company, Nordstrom, decided the stop selling Ivanka Trump’s clothing line  at its stores because it hadn’t been selling well. President Trump publicly responded to Nordstrom’s actions toward his daughter on twitter by saying that she has been treated unfairly by them.

Reading this article, it relates directly to discussion about the Law of Nature. After talking about how naturally, one with power can take away from one with lesser power, it has become more relevant. In the United States, citizen rights have come a long way and people are considered to be more equal (at least more equal than in the past).

The very first sentence of the article says, “It is a clear violation of federal ethics rules for White House staff members, or any federal employees, to use their official positions for private gain”. That basically sums it up, in addition to the title being “The Lesson of Nordstrom: Do Business With the Trumps or Else”.

No, President Trump didn’t force Nordstrom to start selling Ivanka’s clothing line again or threaten them with his power, but the President of the Unites States simply tweeting about a company can effect their brand in different ways to different publics. If it were another designer getting their line pulled from the racks, it would’t be in an article or trending on twitter if it wasn’t the president’s daughter or a legal matter.

The President used his official position, including both of his twitter accounts (yes that includes the POTUS account) to publicly strike at a company. Maybe other fathers would feel the same way and do the same thing, but this is The President of the United States and  Nordstrom is a business; a societal building block if you will, perhaps someone’s ‘American dream’, etc. Power, especially that of a President, should not be used to inflict on a brand’s reputation unless it is a serious matter. In this case, her line wasn’t selling well, so just like any other line that isn’t selling well, they stopped selling it.


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