Samsung has been in the news quite a bit recently for their newest phone, the Samsung Galaxy Note 7. The Note 7 has become infamous for catching on fire, as there have been many reports of customers’ Note 7s all of a sudden going up in flames due to overheating. Samsung has now decided to officially stop producing the Galaxy Note 7, a decision that will undoubtedly have negative effects on Samsung’s market share and put them at an even bigger disadvantage in their competition with Apple. Samsung will not be at a complete loss however, as retailers have agreed to promote Samsung’s next newest phones after the discontinuation of the Galaxy Note 7. However, Samsung’s big hit will open up the market a little bit for competitors, such as Google or Windows.
Utilitarianism has a very basic definition; do the most good for the greatest amount of people. Of course, Utilitarianism can get more specific, but at its base it is doing the most good for the most people. In their situation, Samsung is practicing utilitarianism because by discontinuing their Galaxy Note 7, they are maximizing the safety for all of their customers or their potential customers. If Samsung did not discontinue the Galaxy Note 7, they could have had a lot of unknowing customers by that phone and become injured if that phone caught on fire. But instead, they are looking to protect as many of their customers as possible, even if it means that they will take a big market hit. This is an excellent display of utilitarianism, because not only is Samsung doing the greatest amount of good for the greatest amount of people, but they are also doing it at price, b losing market share and even earning a bad reputation among customers and retailers.